Aisle, one of India’s most prominent and downloaded dating apps, has raised undisclosed amount of funding in pre-series A round. Anas Rahman, Founder & MD of Hurun India, and Vinod Jose, Founder of seed funding firm Konglo Ventures led the round. The round also saw the participation of several individual angel investors.
What is so unique about Aisle’s latest funding is the fact that it has taken place exactly on the day of Valentine’s Day, similar to its 2017 funding that took place on valentine’s day as well.
The Bengaluru based startup will use the proceedings to enter Tier-II cities as well as to ramp up its presence in the NRI market.
Commenting on the funding, Able Joseph, Founder and CEO, Aisle, said, “We’re proud to have introduced a high-intent dating product exclusively for Indians in 2014. Back then, only Tier-I cities were ready for our product, dating etiquette was far from where it has reached today. But things have changed since the lockdown, Tier-II cities are showing growing acceptance to technology and its use in their daily lives. This fundraise will help us execute some of our plans for Bharat and help young Indians in their late 20s and 30s meet someone special while also honouring our traditions.”
The startup claims that it turned EBITDA positive shortly after its 2017 funding and has recorded 85.24% CAGR over the last 3 financial years.
Aisle essentially calls itself a high-intent dating app and is designed for people of Indian-origin from around the world who are looking for serious relationships. Keeping in mind the Indian sensibilities, the startup is trying to find a sweet spot between traditional matrimonial websites and casual dating apps.
The startup says that it has acquired over 3 million users, 9 percent of whom are NRIs from across 100 countries.
Aisle’s top competitors
- TrulyMadly
- QuackQuack
- Tinder