A 10 Pinterest Statistics Every Marketer Should Know in 2019 [Infographic] that you can find on the Oberlo website reveals just how much a well-managed Pinterest profile can bring to you in terms of sales. And everything starts with the traffic that gets redirected from the platform to your website.
The tips below will serve you well if you are looking to expand your business even further and take that next step. Pinterest might be a bit tricky for newcomers so things should be easier after you read them.
Get a Business Account
If you want to see how good a Pinterest profile can be for you, start with signing up for a free business account on the platform. At the same time, if you already have a regular account, you can turn it into a business one with just a few clicks of a button. Make sure to confirm it and add your website address to access Analytics and other benefits.
Focus on Copy
Even if Pinterest is all about visuals, you should still be aware that every pin has a description below it. And this description should not be neglected. It is not just for search engine optimization purposes. Helpful, detailed, organized, and actionable pins will certainly improve the engagement rate and bring in more organic traffic to your profile.
The Right Time
This one will take time to test but you should still find out what is the best time to pin your posts for every day of the week including weekend. There are tools like Hootsuite that help you with automating the entire process and setting up the content for a week in advance, or more if you have enough content.
Image Quality
This one is certainly one of the most important aspects. Pinterest is the hub for visual posts and you need to ensure that every single one of your posts has the highest-quality image possible.
It helps if you have a decent camera and some photography skills. Of course, you can learn these skills in time but if you have some funds to spend, hiring a professional to take photos is also not a bad idea.
Images should also have some relevant text, akin to call-to-action for an even bigger effect. An average customer likes this sort of thing, and if you put enough effort here as well your sales will jump even higher.
Join Group Board
Since your goal is to get more traffic to your blog, you should join as many different boards as you can. And let’s not forget that first and foremost, Pinterest is a social media platform. Which means that you should be more encouraged to interact with others. Joining group boards is a great method to gain access to an even bigger number of users on Pinterest.
Make sure that you are not randomly spamming things when you are accepted because it will only be a matter of time before you get kicked without any chance of receiving an invite again.
Analytics
Pinterest also has Analytics and you should keep track of every little bit of information if you are serious about making the most out of what is available to you. If you do not have the numbers in front of you, it will be impossible to make the necessary adjustments.
Reciprocate
You do not have to be alone when doing this. Similar to joining board groups, you could also start by engaging with other profile content and encourage those profiles to do the same for you.
It does not cost you any money to do that, only time. Of course, spending too much on it is not the best choice and some could find you annoying if you are persistent and do not feel like stopping.
Look at Competition and Learn Constantly
If you feel like things are not going too well, it is always good to look at other profiles, especially the ones which are related to your industry. That should give you some fresh ideas and help with moving forward rather than being stuck at the same spot.
After reading this article you should be more than familiar with your plans for building the ultimate Pinterest profile and improving the numbers of traffic to your website. And the more time you spend on building your presence on the platform, the better off you will be.
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